How to articles
Here are a selection of ‘how to’ articles from TTA
7 ways PR helps to secure sales
If you ask any sales director where the majority of new leads come from they're likely to say recommendation or word-of-mouth. People generally want to have the reassurance of buying from a creditable source, which is why when they do need to buy a good or service, they're turn to the advice of peers, colleagues, friends and family - people they already know and trust. If someone else has had a good experience then they're likely to pass it on to others and likewise a poor experience can have the same viral effect.
5 ways to…..annoy a journalist
Here's some no-nos when it comes to dealing with the press
Failing to deliver
If you over-promise and under-deliver this is a sure-fire way of destroying any relationship that you might have had with a journalist. Even if your client or boss lets you down in not being able to make a telephone interview or meeting, if you don't give the reporter adequate warning, they are the ones left with a space to fill in the magazine at very short notice. If you can't make a commitment, whether it's submitting a by-lined article in time to make a deadline, or taking part in a phone interview, at least provide some warning, so the journalist can make other arrangements...
8 reasons to outsource your marketing
‘We have done bits of marketing in the past, but we don’t really have a consistent or structured approach to promoting ourselves and generating new leads’
This is a common situation especially amongst small to medium sized businesses where it’s difficult to justify having a full-time marketing resource in-house, yet you know you need to invest in marketing to stimulate new business.
'Let your customer do the selling'
Who would you rather employ to construct that ‘one-off’ house extension’ you’ve been dreaming of; the builder with the big ad in Yellow Pages or the one personally recommended to you by a friend or a colleague? I think most of us would choose the latter; a personal endorsement from someone who has experienced a product or service is immeasurably more reassuring than any number of advertisements. This is by no means rocket science, but it is staggering how many business owners forget this basic, but well-proven principle when thinking about their own marketing. Often we are all so busy working away on new sales promotions and spending hours refining our presentations that we forget that one kind word from a happy customer is maybe all it takes to win over a new client and secure new business...
Engaging with customers and prospects: why Social Media will give you the edge
Twitter, FaceBook, LinkedIn, YouTube, Blogs…..are what most of us know as 'social media', but there is still much confusion and blank faces when it comes to companies using them……..What will they deliver? Are they relevant if you just sell B2B? Do you have the time or resources to get involved? Is Social Media over-hyped?....
Some may say that Twitter is just a passing fad where inane comments are posted by celebrities and members of the public at an alarming rate (Worldwide, 65 million tweets are made daily), but you can not really deny the sheer volume of users it has attracted (160million +), let alone its awesome powers of viral communication.
A guide to expanding into international markets
Steve Shergold, Managing Director at TTA Communications (www.ttauk.com) explains how enterprises can avoid the expensive mistakes and pitfalls that can occur when launching products or services into International markets...