Who we are

Our Team

Steve Shergold

Founder and Principal Consultant


Steve is a multi skilled, practical, hands-on consultant that can operate at every level within an organisation.

Over the last 25 years Steve has specialised in the promotion and business development of principally, UK, German and North American companies. These services include; developing and implementing sales & marketing plans, pipeline building & management, establishing sales partners and subsidiaries, affinity partnering, and designing, co-ordinating and implementing sales, distribution and reseller programmes.

In this time Steve has been the Managing Director of five successful businesses, including three international subsidiaries, and two start-ups.

He has also worked as a consultant for many well known companies including; Nortel, Cisco, Swyx and Motorola as well as many start-ups and ambitious SME organisations.

A fully qualified business coach (Institute of Leadership & Management), Steve has also worked as a mentor, business & executive coach, and business development consultant for many smaller organizations who would benefit from the experience of a senior executive, but do not have the financial resources to engage someone at this level on a full time basis.

Steve is also a registered and approved coach for the Business Growth Services initiative (formerly Growth Accelerator).

Steve has a BSc. in Electronic Engineering, a MBA from Bath University and he is a member of the Chartered Institute of Marketing (MCIM). He is also a business and marketing mentor for The Prince's Trust, a Charity which helps young people start their own businesses.


Jane Moores Director and Principal Account Manager

Jane has over 20 years’ experience of marketing in the IT sector. She began her career in the early nineties working for specialist tech PR agency, The Edge Partnership (now Context PR).  She joined TTA in 1999 and since then has managed a small team that has implemented successful public relations and outsourced marketing campaigns on behalf of both UK and overseas clients.

Jane can immediately grasp the business benefits of a product or service, however technical, and identify the most compelling angles – both from a sales and press perspective. As a result, she can turn what can potentially be a dry product or service into a story that will capture the attention of the relevant press and/or target market.

With an established number of journalist contacts in the IT, vertical, business and national press, Jane and her team have gained extensive coverage for a range of SMEs, from by-lined articles through to customer case studies.

Her key aptitudes and skills include creativity, copy-writing (case studies, opinion pieces, blogs, by-lined articles) and social media management.

Jane has worked for many companies over the years including Swyx, bluQube, Amcat (now Noble Systems), U.S Robotics (3Com), Salmat VeCommerce,Videte IT, Unix Software, Converso Contact Centres, SDX (Northern Telecom) and ITK (Digi International).

Jane holds a BA (Hons) degree in English from Liverpool John Moores University

Sally Minchin Senior Account Manager

Sally is one of TTA's leading account managers and over the last 9 years has worked with many leading edge IT companies organising press tours, products launches and PR campaigns. Sally has developed a specialised knowledge of communication technologies and knows how to position these technologies within specific vertical markets such as financial services, utilities, public sector, hospitality, Government and retail. Sally has developed very close relationships with the journalists and editors within these markets.

Sally has an honours degree from the University of London.




Simon Shergold Videographer

Simon is an award-winning filmmaker with advanced skills in all areas of video and film production. He has worked extensively on feature films, major commercials, television and corporate videos. Key organisations that Simon has worked with and on behalf of include Sky, TEA Films, Clear Cut Pictures, Spectrecom Films, Able Media TV, Warner Music, Portsmouth Council, Fifty Fifty Post, NHS, Jiggly Wrigglers Ltd and many more. As a Skillset accredited graduate, Simon has a First Class Honours in Television & Film Production where he specialised in offline online production, cinematography, sound mixing/recording and lighting as well as graphics..

To take a look at Simon's work please click here